Business Marketing Software
We maximise performance by optimising resources, regardless of project complexity.
BMW Group
WIN Alliance
OMV
Renault Group
Mercedes-Benz
Auto Cobălcescu
Gewiss
Rolls Royce
Kilometrul Bine
Automobile Bavaria
Huawei
Events Garden
Forward Agency
Stella Artois
WIN Brokers
Shell
Projects
BMW Group
Over 30,000 leads generated, contributing to transactions exceeding €1.2 billion through the following initiatives: Product & Pricing strategy, Brand & Product Training for BMW, MINI & Rolls-Royce, implementation of Brand Identity standards across the certified dealer network, implementation of Customer Experience programs, coordination of cultural (CSR) projects, implementation of Driving Events, management of the Influencer Marketing program, and coordination of strategic partnerships (CEO Clubs, Forbes, OMV).
Meridian Group
Delivered one of the most complex car rental platforms, integrating multiple group companies into a unified operational ecosystem. Led the implementation of process automation, online booking, digital workflows, customized business models, cost optimization initiatives, and scalable operational frameworks. Successfully deployed Renault Group standards, ensuring operational consistency, commercial efficiency and a future digital infrastructure.
WIN Alliance
Built and scaled an integrated business platform unifying strategy, brand, technology, and commercial operations across a premium multi-business holding. Led enterprise transformation, strategic positioning, and growth execution, achieving best commercial performance, optimised customer acquisition economics and sustainable value creation.
OMV / Petrom
Led the negotiation and execution of the OMV–BMW Romania strategic partnership, launching OMV MaxxMotion Performance Fuels through the BMW xDrive Experience Tour. Delivered a premium co-branding platform that strengthened brand equity and engaged high-value automotive customers.
Apex Speed Fest
Led the commercial launch of Romania’s largest motorsport festival, delivering 4,500 ticket sales within two weeks through an integrated go-to-market strategy. Directed pricing, marketing, sponsorships, strategic partnerships, and event execution, establishing a nationally motorsport brand with scalable growth potential.
Forward Agency
Designed and executed the commercial growth framework for Romania’s leading artist booking agency, aligning strategic partnerships, marketing, live events, and ticketing into a scalable business platform. Accelerated audience growth, strengthened commercial performance and enhanced long term brand value.
Renault Group
The HR department’s digital architecture and software solutions include a CRM, CMS, website, and accessibility module, transforming the platform into a more equitable, relevant, and community-focused digital space.
The integrated employer branding strategy is supported by content marketing, training programs, and digital ecosystems, all aligned with the Group’s vision, mission, and values. These initiatives have highlighted the genuine synergy among employees, the spirit of collaboration, and the strength of the internal culture, helping to foster a stronger sense of belonging.
Rent-a-Car Bavaria Mobility
We implemented the AVA Rent platform by integrating ERP, DMS, CRM, CMS, and website solutions to automate processes and connect the business with multiple sales channels, brokers, and partners. Tailored to Bavaria Mobility’s business model, the platform supports flexible options ranging from daily rentals to long-term subscriptions, while streamlining workflows and reducing operational costs.
GEWISS
Implementation and coordination of the GEWISS Circle, GEWISS × WIN Alliance, and GEWISS IS YOU initiatives through marketing, digital infrastructure, strategic partnerships, and employer branding.
The implementation included landing page development, photo and video assets, brand awareness and performance marketing campaigns, WIN Alliance × GEWISS activations, data analysis, Wave I and II optimizations, and customer journey development.
Dacia - Kilometrul Bine
Prin inițiativele de CSR, am contribuit la proiecte care reflectă grija față de oameni, comunitate și mediu. Suntem mândri că am susținut și continuăm să susținem măsuri reale de prevenție a accidentelor rutiere, prin inițiative educaționale, content marketing și ecosisteme digitale utile, accesibile inclusiv copiilor și persoanelor cu dizabilități. Am contribuit, de asemenea, la proiectul Human First, dedicat echipelor speciale de intervenție, consolidând rolul brandului în susținerea siguranței și responsabilității sociale. Campania „Primul Pas Contează” a fost și rămâne unul dintre cele mai importante proiecte de CSR din România, demonstrând că educația poate genera schimbare reală și responsabilitate pe termen lung.
Drive2U
From concept to winning the Best Customer Experience Award presented by Rentalcars.com / Booking.com. The project included defining strategic objectives, developing the brand identity, producing photo and video assets, building a fully integrated digital ecosystem, implementing multiple automated workflows, developing a mobile app, creating the go-to-market strategy, and establishing clear quality standards.
The consistent, integrated implementation across a fleet of more than 500 vehicles contributed to a fleet utilization rate of over 80% and helped achieve the highest score ever recorded by a Romanian company on the platform.
Events Garden
From a start-up to one of Romania’s largest event venues. Through the AVA Framework, we implemented a complete ecosystem—from the business case, market research, marketing plan, brand identity, and go-to-market strategy to performance campaigns, brand awareness, influencer marketing, and continuous strategic optimization.
We positioned the brand within the affordable luxury segment, differentiating its offering through a premium, consistent, and accessible customer experience.
Auto Cobălcescu
Auto Cobălcescu was transformed from a brand historically associated with taxi services into one of Romania’s largest integrated multi-brand automotive sales and service centers, representing BMW, MINI, Dacia, Renault, and Nissan.
The project included a complete rebranding, alignment with manufacturer standards, brand identity and brand behavior training, the development of a complex digital architecture, innovative solutions and integrations for vehicle inventory transactions, brand awareness and performance marketing campaigns, data science, and continuous strategic optimization.
Through this integrated approach, Auto Cobălcescu strengthened its market position and became a benchmark for performance within Romania’s certified dealer network.
Automobile Bavaria Group
We implemented a comprehensive digital ecosystem across the entire BMW and MINI network, fully aligned with the manufacturer’s brand identity standards. We also coordinated the Brand Ambassadors program and the largest automotive exhibition at the Bucharest International Auto Show (SIAB), further strengthening the Group’s market leadership. These initiatives directly contributed to increased profitability, stronger customer loyalty, and the reputation of the Automobile Bavaria Group brand.
Teslounge
Teslounge — A pioneer in bringing Tesla to the Romanian market through a fully integrated business, software, and marketing ecosystem. The project included pricing, product, and leasing configurators, a DMS, CRM, website, marketing plan, go-to-market strategy, launch event, and brand awareness and performance marketing campaigns. Through an integrated approach focused on conversion and a seamless digital experience, we facilitated the sale of more than 200 Tesla vehicles in just three months.
Risk Management
Sales variability
Developing sales scenarios based on consumer behaviour, aligned with the business model and sales approach.
Operational risks
Ensuring integration and traceability across business strategy, marketing campaigns, website, ERP systems, product configurators, CRM and sales teams.
Inefficient automation
Building software architecture by mapping the company's operational workflows.
Brand dilution
Shaping a positive brand perception through strategic associations aligned with the company's vision and mission.
Ineffective marketing spend
Increasing conversion rates using consumer behaviour models.
Hidden risks
Uncovering issues arising from the misinterpretation of data or the relationships between data points.
Loss of competitive edge
Improving customer acquisition and loyalty programmes by leveraging key competitive advantages.
Compliance risks
Operating in accordance with legal requirements and manufacturers' standards.
Tailored services
01. Business and Marketing Strategy
- Market research and competitor analysis
- Defining business and marketing objectives
- Financial and sales forecasts
- Strategic plan aligned with business objectives
- Marketing plan
- Action plan / Go-to-market strategy
- Omnichannel media plan
02. Brand Positioning and Identity
- Brand Book
- Brand Identity
- Brand Differentiators
- USPs
- Brand Behaviour
- Customer Experience Training
- Brand Identity Training
03. Digitalisation and Automation
- Custom Software – ERP, DMS, CRM, CMS
- Web Services – Web and Mobile Applications
- SaaS Platforms
- Product and Pricing Configurators
- API, MCP and Hardware/Software Integrations
- Custom Marketplaces and Affiliate Platforms
- Bespoke Software and Automation Solutions
04. Content Marketing
- Brand Asset Production: Photo, Video and Copy
- Brand Awareness Brief and Performance Media Mix Strategy
- Content Consolidation
- Content Marketing Production Brief
- Mood Board / Storyboard
- Influencer Marketing and UGC
- Professional Video Editing and Post-Production (VFX and SFX)
- Motion Graphics (After Effects and Blender)
05. Brand Awareness
- Brand Awareness Brief and Media Split
- CSR Campaigns
- Social Media
- Google Display Advertising
- PR, Partnerships and Brand Associations
- Influencer Marketing and Brand Activations
- Press Releases and Events
06. Performance Marketing
- Performance Marketing Strategy
- Forecasting: CPM, CPC, CPL, CAC or CPA, LTV, ROI, ROAS
- Google Ads and Social Media Ads
- Newsletters and Remarketing
- SEO / GEO / AIO
- Database Segmentation
- Performance Reporting / Data Science / Business Intelligence
07. Activations, Experiences and Events
- Event Strategy and Planning
- Event Branding and Execution
- Launch Events and Private Events
- Open Days and Corporate Events
- Motor Show Stands and Pop-Up Stores
- Omnichannel Product Placement (Online and Offline)
- Brand Activations and UGC
08. Data Science and Strategic Optimisation
- Omnichannel Audit
- 12-Month Performance Overview
- Forecast Optimisation
- Action Plan Optimisation
- Media Plan Optimisation
- Budget Reallocation
- Long-Term Forecast
09. Customer Experience and Sales
- Customer Journey and User Roadmap
- UX/UI Design Improvements and Heatmaps
- UX Monitoring with Hotjar, Clarity, etc.
- Customer Loyalty Programmes
- Customer Acquisition Programmes
- Training to Improve Customer Experience
- Training to Improve Brand Behaviour
Benefits
Marketing ROI
We ensure marketing investments deliver a positive return over the medium and long term.
Relevant to: Business Owners, CEOs and CFOs
Measurable results
We define success through results and key performance indicators.
Relevant to: CEOs, COOs, CFOs, CMOs and CTOs
Complexity made simple
We take responsibility for projects, delivering them in line with quality standards.
Relevant to: CEOs, Marketing Managers and IT Managers
Cost savings
We streamline time-consuming processes through digitalisation and automation.
Relevant to: CEOs and CFOs
Brand consistency
We deliver in line with corporate brand identity standards.
Relevant to: CMOs, Marketing Managers, Brand Managers and Digital Communication Managers
Single point of contact
We ensure seamless coordination and traceability across business, marketing, web and software.
Relevant to: Private Equity, Venture Capital, Business Owners and CEOs
Key People
In an industry where people set the standard, Remote Marketing brings together a team of A-players. United by a shared vision, a strong work ethic and a commitment to excellence, we develop innovative solutions that deliver outstanding results.
Andrei Drăguș
Managing Partner
Gabriela Popa
Managing Partner
Radu Patron
Head of Software
Mihai Tănase
Business Adviser
Costin Melnic
Enterprise Architect
Sorin Blaga
COO
Cristina Batog
CFO
Bianca Paraschiv
CMO
Irina Ursu
PR & Communications Manager
Florin Marica
Creative Director
Cătălin Voroniuc
Senior Designer
Monica Ababi
Senior Visual & UX/UI Designer
George Petrescu
Head of Business Development
Cătălin Guriță
Head of Legal
Carina Lupșa
Senior Project Manager
